|
The 15 Largest Advertisers on Russian National TV
|
||
| Rank | Company (Major Brands) | Expenditure on TV airtime |
| 1 | Mars-Russia | $3,153,133 |
| Mars and other chocolate bars, Uncle Ben's, Whiskas, Pedigree | ||
| 2 | Procter & Gamble | $2,287,792 |
| Tide, Ariel, Clearasil, Head & Shoulders and other shampoo products | ||
| 3 | Stimorol | $939, 242 |
| Dirol, Stimorol, V6 | ||
| 4 | Polaroid | $880,000 |
| Polaroid | ||
| 5 | Unilever | $868,600 |
| Lipton, Omo, Signal, Lux, Sun Silk, Brooke Bond, Club | ||
| 6 | Wrigley | $752,208 |
| Wrigley, Orbit | ||
| 7 | Nestlˇ | $561,633 |
| Nuts, Nesquik | ||
| 8 | L'Oreal | $424,736 |
| Elseve, Volume Up, Casting, Plenitude | ||
| 9 | Matsushita Electronics Industrial Co., Ltd | $423,475 |
| Panasonic products | ||
| 10 | Schweppes Int.,Ltd | $415,800 |
| Schweppes, Vimto | ||
| 11 | Imperial Bank | $386,000 |
| 12 | Sorti | $370,015 |
| Sorti soaps | ||
| 13 | European Trade Bank | $362, 708 |
| 14 | Smithkline Beecham | $346,960 |
| Aquafresh, Coldrex, Panadol, Andrew's Answer | ||
| 15 | Danone | $320,500 |
| Danette, Veloute, Fjord, Danone et fruits, Bio, Petit Gervais | ||
| Total | $31,537,379 | |
|
|
||
| 1 | Procter & Gamble | $6,592,046 |
| Camay and other soaps, Old Spice, Always, Pampers, Tide and other detergents, Clearasil, Folgers, Pantene PRO-V and other shampoos | ||
| 2 | Mars-Russia | $2,641,042 |
| Lego, Pedigree, Whiskas, Mars and other chocolate bars | ||
| 3 | Wrigley | $1,795,875 |
| Wrigley, Orbit | ||
| 4 | Stimorol | $1,343,025 |
| Dirol, Stimorol | ||
| 5 | Nestlˇ | $1,322,688 |
| Nuts, Lion and other chocolate bars, Nescafˇ, Maggi, Nestlˇ, Nesquik | ||
| 6 | Ferrero | $1,222,226 |
| Nutella, Raffaello, Tic-tac, Kinder | ||
| 7 | Unilever | $1,208,517 |
| Sun Silk, Omo Liposystem, Brooke Bond, Lux, Timotei | ||
| 8 | Polaroid | $1,065,275 |
| Polaroid | ||
| 9 | C Pro | $1,040,000 |
| Invite | ||
| 10 | Samsung Electronics | $1,043,025 |
| Samsung products | ||
| 11 | Korpora-Tresmontes | $962,775 |
| Yupi, Zuko | ||
| 12 | Merloni | $714,575 |
| Ariston, Indesit | ||
| 13 | Smithkline-Beecham | $710,500 |
| Panadol, Aquafresh, Solpadeine, Coldrex, Andrew's Answer | ||
| 14 | Coca-Cola | $656,150 |
| Fanta, Coca-Cola | ||
| 15 | Philips | $633,425 |
| Philips, Philips Match Line | ||
| Total | $60,888,528 | |